Abbott Mead Vickers BBDO is re-installing a planning chief after a
six-month experiment in which the planning department was split into
The groups will remain, but they will be headed by Mir Kennedy, who has
been at the agency for six years and is one of its planning
She fills the role that had been vacant since last year’s departure of
Jackie Boulter, who left to establish her own consultancy. Since her
exit, the agency decided against naming an immediate replacement,
instead dividing the planning department into five groups, giving each
one of these a greater measure of responsibility.
’To that extent, the system has worked,’ Andrew Robertson, AMV’s
managing director, said.’But we’ve found there is still a need for a
single head of planning to provide focus, leadership and management of
the planning function.’
Kennedy was the agency’s original choice as Boulter’s successor but she
turned down the offer because she was expecting her second child and
about to take maternity leave.
’We looked at other candidates in Britain and the US but concluded that
Mir was our best bet,’ Robertson said.
An Oxford graduate, Kennedy began her agency career as an account
executive at Saatchi & Saatchi in 1988, switching to planning two years
She worked on Saatchis’ Allied Breweries, NSPCC and Lanson Champagne
accounts before moving to Court Burkitt & Company.
’Mir isn’t only an extremely good practising planner but a very
effective manager of people,’ Robertson added. ’She’s also a good
listener, is very thoughtful and has the ability to make things happen.’