Kenny Jacobs, chief marketing officer, Moneysupermarket Group

Jacobs’ mission is to shake up the category and show consumers that not all price comparison is the same. Since joining in late 2012, he has used his customer insight expertise, gained at Tesco, to that end. He has also initiated a rebranding exercise online, as well as reviewing Moneysupermarket’s CRM strategy.

Additionally, he’s evolving its approach to position the brand as "on the side of consumers" and expanding the campaign into categories such as travel. Jacobs’ international experience is bound to be an asset as the site expands to new territories.

@Kenny_Jacobs

LinkedIn

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now