Directed by Spike Jonze – whose films include Being John Malkovich, Where the Wild Things Are and Her – the four minute film nods to Jonze's famous music video for Fatboy Slim's "Weapon of choice", in which Christopher Walken spontaneously busts a groove in a similar manner.
The ad for new fragrance Kenzo World is soundtracked by original track "Mutant brain" by Sam Spiegel & Ape Drums feat. Assassin. It has been warmly received online, racking up 200,000 views since being posted on Thursday.
It has won a highly enthusiastic response on Twitter, with acclaim for Qualley's performance, the direction, sense of liberation and the rejection of the tropes commonly seen in perfume ads.
— Bast magazine (@BASTMAGAZINE) August 30, 2016
Bast is in love woth the new Spike Jones directed Kenzo perfume ad! This one knocks all the perfume cliches out... https://t.co/1WuH8laxXH
The new Kenzo ad has smashed some of the preconceptions of what perfume advertising should be - pretty amazing https://t.co/NvjSwDCi24— John Williams (@JWOnDigital) August 30, 2016
— Rebecca Lucy Taylor (@SLOWCLUBREBECCA) August 31, 2016
Yes Kenzo ad. Finally. Once bought a knockoff bottle of Kenzo in turkey so I like 2 think I contributed to this excellent piece of pop culch
Fun Fact: This Spike Jonze perfume ad is an hour long if you watch it 25 times in a row.https://t.co/AuwwEWrR0A— Eric J. Stolze (@ericjstolze) August 30, 2016