Kerrang! station starts WAP service

Emap's West Midlands radio station Kerrang! is launching a WAP service that will allow listeners to access information about their favourite rock stars via their mobile phones.

The service, which can be used on any WAP-enabled handset, will give access to a special "Kerrang! Legends of Rock" site, which features information on dozens of bands from the Red Hot Chilli Peppers to Green Day.

As well as facts and figures, fans will also be able to access exclusive pictures, mobile downloads and ringtones.

Kerrang! Radio's programme director, Adam Uytman, said: "Radio is no longer solely consumed through conventional channels. The launch of the Kerrang! Radio WAP site is a brand extension that adds another dimension for listeners, taking them closer to the music they love."


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content