Kerry Foods awards Saatchi & Saatchi £2 million Wall's sausage business

LONDON - Kerry Foods is shifting the £2 million advertising account for its Wall's sausages brand into Saatchi & Saatchi putting an end to the brand's relationship with the incumbent Beattie McGuinness Bungay.

Saatchi & Saatchi scoops £2 million Walls sausages account
Saatchi & Saatchi scoops £2 million Walls sausages account

Saatchi & Saatchi does not currently work on any Kerry Foods accounts. However, Fallon, which forms part of the Saatchi Saatchi Fallon group, handles the £5million Cheestings business as well as the advertising for its Lolo Cheeses.

The win follows the recent appointment of Phil Chapman, a former T-Mobile marketer, as the group-marketing director at the  Kerry Group. 

The company also uses the advertising agency Quiet Storm to produce campaigns for its Richmond, Mattessons and Porkinson sausage brands.

In September last year Kerry Foods consolidated its £13 million UK media planning and buying account into Vizeum.