Kerry Foods hands TMW £2m digital account

LONDON - Kerry Foods is increasing its digital marketing activity to take on supermarkets' own-branded products.

Kerry Foods appoints TMW to its digital account
Kerry Foods appoints TMW to its digital account

The group has appointed Tullo Marshall Warren (TMW) to its £2m digital account, which covers 19 brands including Mattesson's meats and Wall's Sausages.

TMW has been tasked with developing a long-term digital, social media and CRM strategy for the company.

Kerry Foods' group marketing director, Phil Chapman, was responsible for the appointment. Chapman was previously in charge of marketing at T-Mobile, for which TMW holds the direct account.

In the past, Kerry Foods has tended to work with direct and digital agencies on a project basis

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