Kerry Group hires T-Mobile marketer Phil Chapman as marketing director

LONDON - Phil Chapman, the former T-Mobile marketing director, has been appointed marketing director at Kerry Group, the £5bn Irish food company.

Kerry Group hires T-Mobile marketer Phil Chapman as marketing director

In the newly-created position, Chapman will be responsible for its consumer food brands including Cheestrings, Homepride flour, Wall's, Golden Vale and Kerrymaid.

Kerry Foods recently consolidated its £13 million media planning and buying account for the UK and Ireland into Vizeum.

Kerry Foods has embarked on a repositioning of the Wall's sausages brand, and more recently for Cheestrings as a nutritional snack for children, supported by a £5m integrated campaign, including several TV executions.

Chapman left T-Mobile last year after three years as marketing director, responsible for marketing of the Flext tariff and Web'n'Walk.

T-Mobile has yet to appoint a replacement marketing director.

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