Kettle brings traditional craftspeople together for TV ad

To celebrate "the love of craft", upmarket crisp brand Kettle Chips commissioned a diverse group of authentic skilled craftspeople from across the UK to come together for one day and create a "Kettle feast".

Kettle: uses craftspeople for ad
Kettle: uses craftspeople for ad

Shot in 16mm film to create a rich and textured film, the work shows craftspeople such as knife makers, blacksmiths and stonemasons along with Kettle's head chef, Chris Barnard, all working together to prepare the utensils, table, flowers, decorations and food for the party.

Brand: Kettle Chips

Client: Andrew Slammin

Agency: 101

Creatives: Mark Elwood, Tim Donald and Misha Newby

Director: Joanna Bailey