Kettle Chips "Real food. Real pleasure" by Joint

Kettle Chips' new £3m campaign champions the belief that real is just better.

Created by Joint and directed by Academy Films’ Vince Squibb, the ad celebrates authentic moments where this holds true – real music, face time, kisses and of course food. To mark the launch, Kettle will take over the Good Housekeeping Kitchen in Soho for an evening, where people can make their own crisp seasonings from real ingredients they might find in their home.