Kevin Bacon and his 'big package' take gold for EE in this week's ad chart

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

EE: Kevin Bacon and his short shorts take top spot in this week's ad chart
EE: Kevin Bacon and his short shorts take top spot in this week's ad chart

Kevin Bacon and the Meerkat family share the top spot this week, landing EE and Comparethemarket.com both registering 52% recall. In third place is Confused.com with 51% recall.

RankVideo

1

 

Brand: EE

Agency/TV Buyer: Saatchi & Saatchi/MEC

Recall: 52%

1

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 52%

3

Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 51%

4

Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 49%

5

Brand: Oak Furniture Land

Agency/TV Buyer: Equinox TV/MNC

Recall: 39%

6

Brand: Papa John's Pizza

Agency/TV Buyer: --/--

Recall: 33%

7

Brand: Lloyds Bank

Agency/TV Buyer: RKCR/Y&R/MEC

Recall: 32%

8

Brand: Funkypigeon.com

Agency/TV Buyer: DLKW Lowe/Carat

Recall: 31%

9

Brand: Coca-Cola

Agency/TV Buyer: ---/---

Recall: 28%

9

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 28%

Adwatch research was conducted from 19 to 23 March 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).


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