KFC Australia was forced to beat a hasty retreat from its latest promotional tweet for new food products after its racy nature was not taken lightly on social media.
The tweet read: "Warning. #NSFW. Something hot and spicy is coming soon…" and had picture of a couple sat on a couch, with the woman reaching for something on her grinning male friend’s lap, that has been pixelated.
The innuendo was quickly condemned on Twitter, with several users claiming the tweet was both offensive and sexist.
Misogyny manifested by sexual discrimination,belittling of women, violence against women, and sexual objectification of women. @KFCAustralia— Casey Phoenix (@caseyphoenix) April 15, 2016
— The Radical Feminist (@thirdwavefem) April 15, 2016
KFC Australia has since apologised and removed the tweet, saying it had made an "error in judgment".
We are very sorry for our earlier tweet on H&S - we didn’t mean to offend and removed it when we realised we’d made an error in judgment.— KFC Australia (@KFCAustralia) April 15, 2016
The controversy, however, did lead to KFC Australia trending on Twitter, and spread the word about the brand’s upcoming new food products.
— Flight Facilities (@flightfac) April 16, 2016
Whether or not you got offended by @KFCAustralia's tweet, it worked coz it's trending. The hyper-offended are now advertisers' easiest promo
Others also wrote in defence of KFC Australia’s tweet, highlighting the conversations around the issue that continued long after the tweet was removed.
Just catching up on whole @KFCAustralia tweet outrage. Seriously, when did we lose our sense of humour? Social justice warriors, go away— Higgo (@Higgo74) April 17, 2016
This article was first published on www.prweek.com