KFC Australia apologises over misjudged tweet

Food brand's self-proclaimed "NSFW" tweet with picture of a couple on the sofa was pulled after swift criticism online.

KFC Australia apologises over misjudged tweet

KFC Australia was forced to beat a hasty retreat from its latest promotional tweet for new food products after its racy nature was not taken lightly on social media.

The tweet read: "Warning. #NSFW. Something hot and spicy is coming soon…" and had picture of a couple sat on a couch, with the woman reaching for something on her grinning male friend’s lap, that has been pixelated.

The innuendo was quickly condemned on Twitter, with several users claiming the tweet was both offensive and sexist. 

— The Radical Feminist (@thirdwavefem) April 15, 2016

KFC Australia has since apologised and removed the tweet, saying it had made an "error in judgment".

The controversy, however, did lead to KFC Australia trending on Twitter, and spread the word about the brand’s upcoming new food products.

— Flight Facilities (@flightfac) April 16, 2016

Others also wrote in defence of KFC Australia’s tweet, highlighting the conversations around the issue that continued long after the tweet was removed.

This article was first published on www.prweek.com

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