The British public might get distracted by turkey on Christmas, but let's not forget which bird rules the roost for the other 364 days of the year: chicken.
KFC swaggers into the festive season with an ad championing its poultry hero. A Western-style film sees a chicken and a turkey duel in a snow-covered landscape. Outdoor ads offer sharp truisms such as, "The trick to enjoying Christmas turkey? Lowering your expectations".