KFC 'emergency chairs' by BBH

BBH has created a new TV campaign for KFC, which carries the new brand strapline 'so good'.

The ad centres on an extended family getting together for a summer lunch in the garden with KFC food.

The ad, which was shot in South Africa, was directed by award-winning director and documentary maker Benito Montorio. It follows the family members searching for extra seats. As more people arrive, makeshift emergency chairs including beanbags, are found.

The ad was created by Harry Orton & Robin Warman. The production company was Blink.