KFC reminds consumers of the gastronomic delights of finger lickin' with an ad showing people from all walks of life tucking into their chicken before sucking on their digits.
The campaign is designed to tap into KFC’s roots and the distinctive taste of its original recipe, with the focus very much on the post-KFC finger lick. A rendition of Chopin’s Nocturne in E-flat major, Op. 9, No. 2 plays as close-ups show people – of myriad race, gender and sexuality – munching on their KFC and licking their own (and even their partners') fingers. As the ad climaxes, the cuts segue into time with the notes, before the endline reads: "It’s good." It was directed by Nicolai Fuglsig through MJZ.