KFC 'krushems' by Bartle Bogle Hegarty

KFC is launching a new campaign to promote its Krushems milkshake range across the UK with a tv ad created by BBH.

The range comprises four different flavours – Oreo, Strawberry Shortcake, Maltesers and Caramel Crunch.

The creative idea for the ad is based around love, specifically expressed as "You never forget your first Krushem".