KFC launches animated sponsorship on E4

KFC, the world's largest chicken-based fast food chain, has launched animated ads across Chanel 4's digital channel E4 to promote its Streetwise range.

The original animated content is being touted as a new approach in creating entertaining content for KFC.

The sponsored spots, which launched over the weekend, will run for sixteen weekends and targets value-conscious teens and young adults.

They have been created by Bartle Bogle Hegarty, animated by Scoff & Gritt, the creators of award winning short ‘Wish List’, and produced by Field Trip.

The campaign features animated characters in a series of amusing scenarios, and the first spot asks the question "What would you buy with £1.29?" finishing with the strapline "Enjoy the KFC Streetwise menu with E4. The best combination since Saturday met Sunday".

During the course of 16 weeks the sponsorship deal will see KFC release two further animated shorts which will also see animated characters giving entertaining answers to questions which will further showcase the Streetwise menu and look to convey the great value of the range.

Jennelle Tilling, vice president of marketing at KFC UK and Ireland, said: "E4 is a dynamic channel which prides itself on innovation and irreverence, and the audience is a perfect fit for Streetwise. We’re sure our animated characters will brighten up people’s weekends whilst helping to raise awareness of our Streetwise range which offers fantastic value for money."

This campaign is the latest in a series by KFC, which included the launch of a ‘click and collect’ iPhone app earlier this year.