KFC "New visual identity" by Bartle Bogle Hegarty

KFC has unveiled its new visual identity with a provocative 96-sheet ad that features the headline: "It's f___'n good."

The fast-food chain has also unveiled a new burger, the Original Recipe Stacker, which contains a "baconnaise" sauce. It is being promoted in a typography-led campaign that features the brand's new fonts and styling.

Previous work by Bartle Bogle Hegarty for KFC includes "The friendship bucket test", which pitted friends against each other in a Mr and Mrs-style show.


Marketing director, KFC
Brand manager, KFC
Creative director
Strategy director