Ogilvy & Mather has held KFC's £18m ad business since 1995. The fast-food chain is using the AAR to draw up a shortlist of agencies. Ogilvy & Mather will take part in the review.
KFC, which is jointly owned by US firm Yum! Restaurants International and local franchisees, has 600 outlets across the UK. The company plans to open another 165 restaurants by 2005.
"We are entering a new phase of investment and development and want to ensure we have the right partner going forward," said KFC marketing director Claire Harrison-Church.
KFC's media account, which is held by Zenith Media, is not affected by the creative review.
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