KFC "Southern legends" by Mother

KFC's twerking chicken may not have been to everyone's taste, but now the fast-food chain is trying a new flavour by tapping into its Southern heritage.

To promote four limited-edition burgers that are inspired by southern US states, the brand is flying in musical talent from the region to perform in the UK. Bands from Alabama, Texas and Tennessee will rock out in KFC locations in Reading, Cardiff, Glasgow and Cheshire, with the gigs streamed via Facebook Live. Ads for each burger will also be featured in restaurants, online and in outdoor media.