KFC "stairs" by Bartle Bogle Hegarty

KFC has released another TV ad seeking to make an emotional connection with audiences. Bartle Bogle Hegarty created "stairs", which continues a style that was established in last month’s "bus" spot. It shows a man progressing through the different stages of his life as he runs downstairs to join his family for a KFC Bucket meal. The work was created by Matt Moreland and Chris Clarke, and directed by Thirtytwo through Pulse Films.


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