KFC "the boy who learned to share" by Bartle Bogle Hegarty

KFC’s UK Christmas ad tells the tale of a selfish boy who finally learns to share with his family thanks to a bucket of chicken. Bartle Bogle Hegarty created the spot, in which he is shown hogging presents, an umbrella and everything else until his parents buy a KFC dinner and catch him offering his sister some chicken.

Credits

Brand
KFC
Creative director
Strategist
Strategy director
Business lead
Team manager
Team director
Producer
Assistant producer
Production company
Directors
Executive producer
Producer
Post-production
BBH producer
Photographer
Illustrator
Activation credits
Chief digital officer
Social engagement director
Interactive producer
Digital design lead
Digital designers
Creative technologist
Head of creative technology
Creative technologist
User experience

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