KFC has taken a blunt and humorous approach to a chicken supply crisis that forced it to shut down restaurants across the UK.
A print ad by Mother rearranges the letters of the fast-food chain's name to spell "FCK" on a chicken bucket. The apology spot ran in The Sun and Metro and pointed viewers to a website with status updates on local outlets. KFC’s fiasco started after it switched to a new delivery supplier, which experienced "operational issues" leading to a chicken shortage and KFC temporarily closing most of its UK stores. But the brand’s honesty and humour in response to the disaster is likely to help it in the long term.