Kia 'a dream car for real life' by David & Goliath

Directed by Noam Murro, Kia's "Drive the Dream" Super Bowl spot aims to demonstrate that the Optima is a car people will feel proud to own.

The spot opens on 'the sandman' in an unsuspecting couple’s bedroom. He sprinkles magic sand onto the wife’s face, transporting her to a stereotypical "prince charming" dream.

But then he accidentally trips and spills his entire bag of sand on the man’s face giving him an "extreme dream" filled with his wildest thoughts and deepest desires— super model, Adriana Lima, rock band, Motley Crue, MMA fighter Chuck Liddell, champion bull rider, Judd Leffew, and thousands of bikini clad fans.


Chief creative officer
Executive creative director
Associate creative director
Associate creative director
Art director
Executive producer, managing director
Executive producer
Managing partner, client services
Group account director
Account director
Management supervisor
Account supervisor
Director of strategic planning
Strategic planner
Production company
Director of photography
Executive producer
Line producer
Editing house
Executive producer
Assistant editor
Post production
VP, production/senior executive producer
Executive producer
VFX supervisor
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Compositing supervisor/flame lead
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