Kia appoints SapientNitro to handle digital across Europe

Kia Motors Europe has appointed SapientNitro to be its lead European digital agency.

Kia: appoints SapientNitro for digital brief
Kia: appoints SapientNitro for digital brief

The South Korean automotive company has appointed SapientNitro as its lead agency for its digital platforms across the brand's 20 markets in Europe.

This will include concept development, user experience, design, implementation and support. The agency will also handle some mobile and digital point-of-sale work in Kia showrooms.

SapientNitro won the business following a pitch against two agencies.

The focus will be on encouraging Kia’s design-conscious target audience to more actively engage with the brand.

Christiane Frisch, the digital marketing manager at Kia Motors Europe, said: "SapientNitro impressed us with their superb creativity and their technology expertise.

"Other major benefits are the agency’s global presence and its strengths on the execution side. 

"We are confident we have chosen the right partner to engage with our target groups through all relevant channels, and to expand our market share across Europe."

The first results of SapientNitro’s work are expected at the end of 2014 with the launch of new product pages for Kia’s Rio, Sorento and Venga models.