Kia 'Keith, Ian & Andy' by David & Goliath

Kia is sponsoring ITV's broadcast of the 2010/2011 FA Cup with TV idents.

Sponsorship idents will run around ITV’s coverage of the FA Cup and features three characters, Keith, Ian and Andy.

The friends are shown driving to football matches in a Kia Sportage and viewers can then follow updates from the fans on Facebook.

In addition there is a print and OOH campaign which aims to show the more adventurous side of the new Sportage model.