Kick-off times help ES to score a World Cup success

Kick-off times help ES to score a World Cup success

The Evening Standard is claiming a triumph in ad revenue and circulation throughout the World Cup, enjoying a six per cent hike in display sales throughout June.

Traditional and new advertisers alike, it says, have been flocking to take advantage of the title's five daily editions to ensure a high-profile presence.

"From our perspective, with five editions a day, the kick-off times throughout the World Cup were perfect," said ES advertisement director Mike Orlov.

"We could get coverage of the games that started at 7.30am and those that started at 12.30 were covered in our West End Final. In terms of copy sales, this was an obvious advantage but the biggest benefit has clearly been on the ad side."

Display revenue from January to March was down 14%, up four per cent in May and six per cent in June.

The World Cup boost has also been felt across regional titles with many enjoying sharp sales increases on big match days.


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