Mother and Rocket have won a six-way pitch for Kickers’ UK
Kickers, which extended its core shoe business by bringing out its own
brand of clothing earlier this year, called the review in preparation
for the launch of a new denim clothing range, which will go on sale in
Hugh Sweeney, Kickers’ marketing manager, said: ’Mother’s thinking and
creativity sets it apart. We wanted to find a new communications
approach for the Kickers brand that would encompass footwear and
clothing and distinguish us from our competitors.’
Kickers, which is regarded as a fashionable brand, spent more than
pounds 1 million last year, with media buying through the Network. The
Leisure Process, the Pentland-owned brand’s previous incumbent,
announced that it is to fold this week, although it is known to have
repitched for the account. TLP won the Kickers account from Publicis
more than three years ago.
Other agencies on the pitch list included BST-BDDP, Walsh Trott Chick
Smith and Court Burkitt and Company. Rocket, the sister media agency to
Abbott Mead Vickers BBDO and New PHD, pitched with Mother as part of an
integrated team approach, and will handle media planning and buying,
which moves from the Network.
Mother’s founder, Robert Saville, said: ’Kickers is an ambitious client
with a great brand. That sort of combination can make for great
Bates Europe, which was appointed to relaunch Kickers across Europe in
June, ran a press campaign in youth titles during the summer.