Kickers appoints Mother and Rocket

Mother and Rocket have won a six-way pitch for Kickers’ UK advertising account.

Mother and Rocket have won a six-way pitch for Kickers’ UK

advertising account.



Kickers, which extended its core shoe business by bringing out its own

brand of clothing earlier this year, called the review in preparation

for the launch of a new denim clothing range, which will go on sale in

1998.



Hugh Sweeney, Kickers’ marketing manager, said: ’Mother’s thinking and

creativity sets it apart. We wanted to find a new communications

approach for the Kickers brand that would encompass footwear and

clothing and distinguish us from our competitors.’



Kickers, which is regarded as a fashionable brand, spent more than

pounds 1 million last year, with media buying through the Network. The

Leisure Process, the Pentland-owned brand’s previous incumbent,

announced that it is to fold this week, although it is known to have

repitched for the account. TLP won the Kickers account from Publicis

more than three years ago.



Other agencies on the pitch list included BST-BDDP, Walsh Trott Chick

Smith and Court Burkitt and Company. Rocket, the sister media agency to

Abbott Mead Vickers BBDO and New PHD, pitched with Mother as part of an

integrated team approach, and will handle media planning and buying,

which moves from the Network.



Mother’s founder, Robert Saville, said: ’Kickers is an ambitious client

with a great brand. That sort of combination can make for great

work.’



Bates Europe, which was appointed to relaunch Kickers across Europe in

June, ran a press campaign in youth titles during the summer.