Kickers launches new poster campaign

LONDON - Creative agency ODD has launched a new campaign for Kickers footwear.

Kickers...new ODD campaign
Kickers...new ODD campaign
The poster campaign uses a series of paper-legged characters in an attempt to reflect the personality of different types of shoe.

ODD, the creative arm of Naked Communications, was appointed by Kickers in October last year.

A spokesman for ODD said: “The campaign aims to break the stereotype for the footwear sector and build on the 'Feel Good' essence of Kickers.”





Credits

Creative agency - ODD
Creative Direction
- Nick Stickland / Simon Glover
Art Direction - Richard Stevens / Stuart Bailey
Photographer - Jenny Van Sommers
Stylist and Prop designer - Adam Dawes