Kickers launches new poster campaign

LONDON - Creative agency ODD has launched a new campaign for Kickers footwear. ODD campaign ODD campaign
The poster campaign uses a series of paper-legged characters in an attempt to reflect the personality of different types of shoe.

ODD, the creative arm of Naked Communications, was appointed by Kickers in October last year.

A spokesman for ODD said: “The campaign aims to break the stereotype for the footwear sector and build on the 'Feel Good' essence of Kickers.”


Creative agency - ODD
Creative Direction
- Nick Stickland / Simon Glover
Art Direction - Richard Stevens / Stuart Bailey
Photographer - Jenny Van Sommers
Stylist and Prop designer - Adam Dawes

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content