Kids' portals offer adult-free payment.

Children's TV channel Fox Kids is to feature a payment mechanism on its new UK-based web portal which it claims will not require the presence of parents to buy goods online. The company refused to comment on details until the end of the year, but the move is bound to raise concerns among parents.

Fox Kids' UK managing director Rod Henwood and former-creative director Myke Crosby have left the company to set up a company that will launch a rival web portal and interactive TV channel for kids. The company, Prism Entertainment, will launch early next year.

Fox Kids' portal will be live within three months following the site launch (www.foxkids. co.uk) on 30 October. It will sell its own merchandise as well as kids-related products from partners on the portal and will offer games, chat, news, features and reviews for kids.

Fox Kids is currently tying up alliances with general entertainment portals, including The Sun's ISP Bun.com, and is also about to launch a press and internet ad campaign.

"The Fox site will have links to attractive third-party content, rather than just promoting itself," said Henwood, who leaves Fox Kids at the end of the year. "Other children's TV channels have created sites whose main function is to drive them away from the net and on to their channel."

Games will be replaced every month to keep content fresh. A kids' navigation tool appears as an icon called the navipod, which will change colour depending on the loyalty of the visitor, with the gold navipod reserved for the most loyal.

Henwood said that Prism Entertainment's site would be "much more niche" than Fox Kids' offering and would use the same parent-free payment mechanism.

He added that it was in negotiations with various ISP portals and insisted that it would not "carry the TV baggage as a brand", which Fox Kids does.

Children's TV channel Fox Kids is to feature a payment mechanism on its new UK-based web portal which it claims will not require the presence of parents to buy goods online. The company refused to comment on details until the end of the year, but the move is bound to raise concerns among parents.

Fox Kids' UK managing director Rod Henwood and former-creative director Myke Crosby have left the company to set up a company that will launch a rival web portal and interactive TV channel for kids. The company, Prism Entertainment, will launch early next year.

Fox Kids' portal will be live within three months following the site launch (www.foxkids. co.uk) on 30 October. It will sell its own merchandise as well as kids-related products from partners on the portal and will offer games, chat, news, features and reviews for kids.

Fox Kids is currently tying up alliances with general entertainment portals, including The Sun's ISP Bun.com, and is also about to launch a press and internet ad campaign.

"The Fox site will have links to attractive third-party content, rather than just promoting itself," said Henwood, who leaves Fox Kids at the end of the year. "Other children's TV channels have created sites whose main function is to drive them away from the net and on to their channel."

Games will be replaced every month to keep content fresh. A kids' navigation tool appears as an icon called the navipod, which will change colour depending on the loyalty of the visitor, with the gold navipod reserved for the most loyal.

Henwood said that Prism Entertainment's site would be "much more niche" than Fox Kids' offering and would use the same parent-free payment mechanism.

He added that it was in negotiations with various ISP portals and insisted that it would not "carry the TV baggage as a brand", which Fox Kids does.



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