Kiefer Sutherland makes dynamite cupcakes in Acer spot

Mother has enlisted Kiefer Sutherland for a global campaign for Acer's Aspire S5 Ultrabook, launching today (20 August).

The new campaign features Sutherland using the Acer laptop in his quest to create his own brand of cupcakes.

Sutherland takes on the tough attributes of his Jack Bauer character from TV series "24" as he bakes and makes a website for his "Dynamite Cupcakes".

The ad breaks today in the UK, Germany, France and Russia supported by a cinema execution, digital work and a series of print ads.

Mother won the business in February this year, when Acer announced it would be doubling its marketing spend as it looked to revitalise its image.

Martin Schellekens, global marketing director at Acer, said: "At Acer we’re interested in what people do with the technology we develop.

"The S5 Ultrabook is the first of many products that will help our users explore a different side of themselves, for Kiefer that was cupcake baking but over the coming year we’ll create more stories of characters exploring beyond their limits."

The ad campaign was created by Mother and directed by Ivan Zacharias, with producer Nick Landon and production company Stink.

Editor Richard Orrick worked on the TV spot with post production company The Mill while audio post production and sound design was handled by Jungle.

The photographer for the press ads was Brian Bowen Smith.