Kimberly-Clark starts dollars 60m Euro media review

Kimberly-Clark is poised to review its European media arrangements just a year after a full-scale overhaul of its dollars 60 million business.

Kimberly-Clark is poised to review its European media arrangements

just a year after a full-scale overhaul of its dollars 60 million

business.



The sanpro-to-toilet tissue manufacturer has held tentative talks with a

number of media buying agencies as it prepares to look at its media

business in the new year.



A full review of the media planning and buying business for

Kimberly-Clark took place just over a year ago, when the company was

considering a pan-European media centralisation following its

acquisition of Scott Paper.



At the time, Kimberly-Clark rejected the idea of a centralisation into a

single European media network and decided instead to centralise the

media business on a country-by-country basis.



Now it is considering a more streamlined solution and has approached a

handful of media networks about a centralised strategy for Europe.



The rethink comes in the wake of the appointment of Simon Turner as

Kimberly-Clark’s vice-president of corporate development earlier this

year.



Turner joined from Unilever where he was marketing director of Van den

Bergh Foods. He is responsible for developing strategic marketing across

Kimberly-Clark’s three product sectors: household products (Andrex),

feminine care (Kotex) and infant care (Huggies).



In 1996, John Ayling & Associates won the pounds 22 million UK account

while Universal McCann took the business in the Netherlands; the Network

was handed the French account and the German agency, GMFO, won the

business there. Initiative Media has subsequently picked up the account

in Greece.



A spokeswoman for Kimberly-Clark said the company had a policy of not

commenting on future business developments.



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