KIND Snacks "Live KIND" by Energy BBDO

Snack brand KIND has unveiled its debut TV campaign for the UK, by Energy BBDO.

The ad, directed by Etienne Proulx and produced by Julie Hershan at Chimney, initially runs for seven weeks, and will be followed by a second ad in August.

The spot is supported by OOH, social and digital work, as well as a podcast with philanthropist Katie Piper exploring how children and adults can "make kinder choices".


Creative agency
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SVP, client service director
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EVP, head of integrated production
Senior producer
Senior business manager
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Creative agency
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EP, head of business development
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Creative director

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