KIND Snacks "Live KIND" by Energy BBDO

Snack brand KIND has unveiled its debut TV campaign for the UK, by Energy BBDO.

The ad, directed by Etienne Proulx and produced by Julie Hershan at Chimney, initially runs for seven weeks, and will be followed by a second ad in August.

The spot is supported by OOH, social and digital work, as well as a podcast with philanthropist Katie Piper exploring how children and adults can "make kinder choices".

Credits

Creative agency
EVP, co-chief creative officers
Creative directors
SVP, client service director
Account supervisor
EVP, head of integrated production
Senior producer
Senior business manager
Talent manager
Creative agency
Director
Managing director, EP
EP, head of business development
Head of production
Line producer (Free Society)
Lead editor/head of editorial
Creative director
Colourist

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