Kinetic divides its business into three

Kinetic has split its business into three divisions as part of a restructure aimed at focusing on key revenue streams.

James Copley, the client development director, has been promoted to run the direct client business; the group account director, Nicole Lonsdale, becomes director of the non-WPP agencies division, and Gideon Adey, a group account director, has been appointed the director of the Group M business.

All three directors will report to the Kinetic UK chief executive, Paul Shearring.

The UK agency restructure follows a senior management reshuffle earlier this year, which saw Shearring promoted to his current role. Brian Townshend, the UK finance director, became the chief finance officer EMEA, and the European chief operating officer, David Payne, was made the chief executive EMEA.