Kinetic plots global airport media offer

Kinetic, the outdoor media specialist, is to launch a global business dedicated to international travel destinations, called Aviator.

Aviator, which will launch in January, will provide advertisers with integrated media options at airports, on board aircraft, at international railway terminals and ferry ports.

The offering will be head- ed up by Jonathan Goldsmid-Whyte, the managing director of Kinetic's Worldwide Group. He will lead a team of 37 people, based in four international hubs: London, New York, Singapore and Miami.

Sally Emms and Irene Revilla will handle the EMEA region, Erik Bottema will be responsible for the US offices, and Ben Thomas will cover the Asia-Pacific region.

Goldsmid-Whyte said: "Demand for media solutions in the all-important travel corridor and, in particular, at airports has never been stronger, especially for those advertisers looking to communicate with the exclusive, but increasingly elusive senior business community.

"This channel provides a platform for clients to engage audiences on a one-to-one basis."

Kinetic's global clients include HSBC, Bacardi, Chanel, Rolex, BP and IBM.

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