Kinetic Worldwide stages live ice sculpture for Carling British Cider

Media agency Kinetic Worldwide staged a live ice sculpture carving in London's Victoria train station yesterday (16 April), adding interaction and social buzz to Carling British Cider's current campaign.

Kinetic Worldwide stages live ice sculpture for Carling British Cider

The live event allowed commuters to get up close and personal with the Molson Coors drinks brand as 100ml samples were handed out from a bespoke bar, whilst a two metre tall block of ice was sculpted into a replica Carling British Cider bottle and apple.

The activity is part of Carling British Cider’s wider out of home campaign, which has seen a series of six-sheets, national 48 sheets and digital six-sheets appear at key sites across the country.

Steven White, Kinetic account manager, said: "Molson Coors tasked Kinetic with creating a real impact around its Carling British Cider brand this spring so we worked with our creative hub Kinetic Active to devise a high-profile live event to guarantee consumer interaction, visibility and social media activity."

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