King gets top ad job within Emap

Emap's broadcast sales director, Dave King, has won the race to

become the new managing director of Emap Advertising.



King is believed to have been picked from a shortlist of three,

including the former Associated Newspapers stalwart Simon Barnes, to

replace Tom Toumazis, who quit last month. He will report to the Emap

Advertising board, chaired by Emap Performance's chief executive, Tim

Schoonmaker.



"We've spent the past six weeks in a very rigorous process talking to

people from inside and outside of Emap," Schoonmaker said. "There's no

doubt that David is the best person. In the past two years he's executed

an innovative strategy that has changed radio advertising, particularly

the way we trade and handle customer service."



King quit as broadcast director at Carat to join Emap On Air as sales

director in August 1999. He was appointed director of broadcast in May

2000 before being unexpectedly handed control of online sales later the

same month.



King was quick to dispel suggestions that his appointment would signal a

focus on broadcast, and away from magazines, within Emap

Advertising.



"I think you'll find that opinion expressed much less now," he said. "My

revenue split is pretty even between broadcast and magazines and they're

equally important. There was a period where we didn't have a head of

magazines but now Theresa Coligan is running the unit and she has

really, really made a difference."



A working group of King, Coligan and Jane Kelsey, the sales director of

cross-media solutions, was recently appointed to map out the division's

strategy for 2001.



"We're in great shape, we've got something customers want and we'll be

servicing the pants off them," King said. "I know the pressures on ad

budgets and margins that agencies are working to. Because of who we are,

we can reduce the number of transactions."



King's appointment will trigger a hunt for a new broadcast director, who

will again take responsibility for online sales. "I believe that a team

can get better and you have to hire talent," he said. "Great teams

refresh themselves."



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