King of Shaves revamps women's line

LONDON - King of Shaves (KoS) is to relaunch its range of female shaving products in the UK and US to broaden its appeal.

King of Shaves revamps women's line

The brand has appointed ad agency Creative Orchestra to reposition the range, incorporating all aspects of branding from naming to in-store and advertising material.

The King of Shaves Woman range consists of the Azure razor and associated products, including Shave & Moisturise Shaving Gel, Shave & Scrub Shaving Gel, and Shave & Moisturise Shaving Oil.

King of Shaves recently launched its first TV ad campaign. The tongue-in-cheek 'Evolution of Modern Shaving' ad used an image of Charles Darwin without his beard.



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