Mellors Reay & Partners has filled the hole left by the recent
departure of its managing director, Paul Richards, with an internal
Chris King has been elevated from vice-chairman to the key role just two
weeks after Richards’ departure. King has been at Mellors Reay since it
launched in 1995 and has been working with its chief executive, Carol
Reay, at various forerunners of the current agency for 12 years.
King will oversee the day-to-day running of Mellors Reay, as well as
being the director in charge of a number of key accounts, including
Procter & Gamble, Boots the Optician and Manor Bakeries. Reay will
continue to concentrate on steering the agency’s growth.
King began his career in the Army before joining P&G as a brand manager
in 1978 working on Fairy Liquid and Bold. He took his first advertising
job at Ted Bates in 1981 and moved to Grey in in1984, working on
SmithKline Beecham, General Foods and Max Factor.
He first teamed up with Reay in 1987 at Jenner Keating Becker Reay and
stayed with the agency through its various incarnations until the
Reay said: ’Chris has helped grow our clients from something very small
to something very large.’
King added: ’I’ve been an account handler all my life and Mellors Reay
is going to be the best account I’ve ever handled.’