Kingfisher appoints J. Walter Thompson for multimedia drive

Kingfisher, India's leading premium lager, has appointed J. Walter Thompson to its UK creative advertising account.

JWT scooped the business, worth £1 million, following a competitive pitch involving undisclosed agencies. The appointment comes as Kingfisher's main UK rival, Cobra, relaunches in the UK.

The account was previously held by the Leicester-based agency JFW but the brand, which is owned by the UB Group of India, has been dormant in the UK recently.

Kingfisher is now looking to bolster its UK profile and JWT has been briefed to deliver a multimedia campaign for the brand, which was recently repackaged with a new logo and label.

Simon Bolton, JWT's chief executive, said: "Kingfisher has a very attractive brand personality and heritage. The creative opportunities will not be lost on us."

JWT already handles the business in India, where Kingfisher is the number-one selling premium lager, with close to a 37 per cent market share.

Brian Dozey, the marketing director of the UK distributor of Kingfisher, UBSN, said: "JWT's outstanding creative credentials and expertise in the drinks business were integral to us choosing it."

Kingfisher was first imported to the UK in 1982. Since then the brand has seen off competition from rivals such as Cobra to become the UK's best-selling Indian lager.

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