Kingsmill in Easter tie-up with Wallace & Gromit

LONDON - Bread brand Kingsmill is partnering with Aardman animations this Easter to celebrate the DVD release of Wallace & Gromit's, A Matter of Loaf and Death.

Kingsmill in Easter tie-up with Wallace & Gromit

The on-pack promotion, which is on shelves now, covers the whole of Kingsmill's range; from the Great Everyday loaf to packs of Muffins.

Featured on 60 million packs, the promotion offers consumers the chance to win a variety of exclusive collectables; one being the ‘turbo-matic toast rack'.

Kingsmill and Aardman previously worked together over the Christmas period, promoting the terrestrial airing of the half-hour film.

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