Kirch in talks with BBC and ITV over World Cup rights

LONDON - German media company Kirch has sold the Latin American TV rights to the 2002 and 2006 World Cups for over £592 million.

The deals, which involve some of the largest TV contracts in international football will help safeguard commercial confidence in next year's contest, to be held in Japan and Korea.

The company is also negotiating with UK broadcasters including the BBC and ITV about a sale of the TV rights in the UK. Kirch is thought to be demanding up to £170 million for the UK rights, but both companies have said this is too high.

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