Kirchner abandons client side to head newly merged shop

Charles Kirchner, the former Rothmans and Mirror Group marketing chief, has quit the client side to lead a new agency being relaunched out of two existing shops.

Charles Kirchner, the former Rothmans and Mirror Group marketing

chief, has quit the client side to lead a new agency being relaunched

out of two existing shops.



Capon Kirchner Balmforth Trendall brings together Cowing Balmforth

Trendall and Ginn Jeffery, with a combined staff of 41 and claimed

billings of pounds 22 million.



Kirchner said the shop will break the ’Groucho Club mentality’ which, he

claims, bedevils agency thinking. It will aim to meet client needs

across marketing disciplines.



The merged portfolio includes Procter & Gamble, Hewlett-Packard, Daewoo,

Rizla and Emap Publications. No alignment with a media independent is

planned.



Kirchner, who will handle new business and take charge of the new

agency’s management structure, said: ’As a marketing director, it’s

clear to me that client perspec-tives have changed dramatically but

agencies have not.’



The management line-up renews the working relationship between Kirchner

and Ross Capon, an account director long associated with Rothmans at

BST-BDDP and CCST, now Walsh Trott Chick Smith. The other partners are

Ross’s brother, Phil, who becomes creative director, Adrian Hollyer, the

Cowing Balmforth finance director, and Nicholas Jeffery, the Ginn

Jeffery managing director. Nick Balmforth, who helped relaunch Cowing

Balmforth six years ago, and Richard Trendall, its managing director,

will remain as partners of the merged agency, but plan to withdraw over

the next three years.



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