Kiss backs R'n'B star Nelly's summer tour of the UK

LONDON - The Emap Performance music brand Kiss has been appointed to co-promote the R'n'B artiste Nelly's June tour.

The appointment marks Kiss's biggest R'n'B cross-media promotion and includes ads on Kiss's analogue and digital radio, TV, and online platforms. The campaign will also feature across the Key 103, Rock FM, Radio City and Hallam FM, Emap Big City radio stations.

The activity will promote the fact that tickets for the tour are available via Emap's online ticketing service and that audiences can get priority booking before the tickets go on general sale.

GiGi Dryer, head of ticketing and co-promotions at Emap Peformance, said: "Kiss is the perfect brand match for Nelly and we are sure this partnership with 3A Entertainment will be a great success. It is a further industry endorsement of Emap's unique multi-media offering and ticket selling capability."

3A promoter Pete Wilson said: "3A Entertainment has huge experience in promoting platinum, global artistes with record breaking sell outs. We have enjoyed a long and successful relationship with Emap and their cross-platform, digital campaign for Nelly provides us with a communication platform to Nelly fans across the UK."

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