Kiss FM has no incumbent agency, and has previously appointed shops on a project-by-project basis. Its most recent ad campaign was produced by the Naked-owned agency ODD in 2006.
The agency created a new logo and an ad campaign for the station after Emap, its parent company at the time, acquired Vibe Bristol and East Anglia's Vibe FM, rebranding the stations as Kiss West and Kiss East respectively.
Kiss' most prolific advertising period came in the late 90s, when the station hired Mother to produce a TV campaign for its relaunch.
Kiss is the fourth most popular radio station in London with 1.43 million listeners.