Kit Kat adds Chunky Peanut Butter variant

Nestle is to step up its battle with Masterfoods, which produces Snickers, with the launch of a Kit Kat Chunky Peanut Butter variant.

The product, which is the latest addition to the Chunky range, will target men who are seeking a filling chocolate snack. Plans for a sampling drive are being finalised, according to a Nestle spokeswoman.

The Peanut Butter variant is the latest product innovation under the Kit Kat umbrella. Previous variants have included Mint & Orange and Lemon & Yoghurt flavours. Further limited editions are in development.

The confectionery giant recently launched a Cherry Kit Kat in Japan, but the spokeswoman said there are no plans to introduce it in the UK.

Nestle is currently running an on-pack promotion across its Kit Kat portfolio, inviting consumers to bid for or buy a range of products using 'KitKash' points, which can be collected using a unique on-pack code.