Kit Kat "Bond" by J Walter Thompson London

Spectre, the 24th James Bond film (depending on how you count them), was released on 26 October and Nestlé sought to muscle in on the hype with a tactical campaign for Kit Kat on the movie's release date.

The ad, which was created by J Walter Thompson London, lists all of the main Bond girls from the movie franchise’s 53-year history before asking: "Time for a break, James?" It plays on Kit Kat’s long-standing "Have a break, have a Kit Kat" strapline and appeared in press, on a 48-sheet poster site in Camden, London, and via a projector on the platform at Oxford Circus Tube station next to a poster for Spectre. The work was created by Alex Ball and Ronnie Vlcek, and designed by Chris Hutton.