AgencyJ. Walter Thompson
SectorFood and Drink and Confectionery
Spectre, the 24th James Bond film (depending on how you count them), was released on 26 October and Nestlé sought to muscle in on the hype with a tactical campaign for Kit Kat on the movie's release date.
The ad, which was created by J Walter Thompson London, lists all of the main Bond girls from the movie franchise’s 53-year history before asking: "Time for a break, James?" It plays on Kit Kat’s long-standing "Have a break, have a Kit Kat" strapline and appeared in press, on a 48-sheet poster site in Camden, London, and via a projector on the platform at Oxford Circus Tube station next to a poster for Spectre. The work was created by Alex Ball and Ronnie Vlcek, and designed by Chris Hutton.