Kit Kat creates website where nothing happens

LONDON - Kit Kat is attempting to ensure that internet users take a break from the constant bombardment of complicated websites with a new brand site "where nothing happens".

KitKat... new website
KitKat... new website

Rather than reams of text, images, tabs, video content and flash animation, the site simply carries the text "The first worldwide site where nothing happens" along with the "Have a break" strapline.

However, if users spend long enough on the site, they might spot things happening, such as a bug flying across the screen.

Small print at the bottom of the site explains that if users spot anything actually happening on the site they should report it, and an e-mail address is provided for consumers to communicate any of these "bugs".