Working Brits aren't getting enough breaks, according to research commissioned by Kit Kat.
This is a shame for Brits, who need breaks for their wellbeing, and a shame for Kit Kat too, since the brand positions itself as a break-time snack. The research coincides with J Walter Thompson’s campaign launching two new styles of Kit Kat – vanilla and chunky chocolate. The lead spot, which airs online, shows members of an eccentric 50s family tucking into Kit Kats in their own unique ways in an echo of the Cadbury Creme Egg "how do you eat yours?" ads. The spot was directed by Jack Whiteley through Rattling Stick.