Kitcatt Nohr creates seasonal reminders for blood donations

Kitcatt Nohr Alexander Shaw has produced a series of executions for the National Blood Service to boost donations during the parts of the year when demand is at its highest.

The inserts form part of mailings that will be sent to regular donors at Christmas, Easter and during the summer holidays. These times have the biggest gap between supply and demand.

The executions are tailored to each season. For example, one features a National Blood Service logo on a flag that is sticking out of a sandcastle.

Another shows the same logo written in icing on the surface of a chocolate Easter egg.

The campaign was written by Simon Robinson and art directed by Maya Rowson.

Since Kitcatt Nohr won the account last November, it has produced a variety of work based on Delaney Lund Knox Warren & Partners' "do something amazing" campaign, which featured celebrities' testimonies about the service.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content